IT Cosmetics at Sephora!


Happy Monday, friends! I hope you all had a great weekend! I’ve been looking forward to sharing this post with you for over a month now and I’m so excited the day is finally here! Since the beginning of August, I have been trying a new beauty line, IT Cosmetics. As you may remember from earlier beauty posts, I have pretty sensitive and dry skin and I am usually hesitant to start using new products. But, I really liked everything I had read about IT Cosmetics {you can learn more HERE} and decided to give it a whirl…

 For those of you who are not familiar with IT Cosmetics, here is a little background. First and foremost, I want to say that although I was sent a few products {that’s how I found out about IT!} from IT Cosmetics to try, this is by no means a sponsored post. I have been using the products since the beginning of August and have already used up a few of the products and bought more for myself. Here on ABM, I only share my honest opinions with you and just want you to know that I really love this beauty line!



Ok, back to IT Cosmetics. “IT” stands for “innovative technology” and was developed by plastic surgeons and dermatologists. IT Cosmetics believes that great makeup can give you great skin, which I love! Each product is developed with good-for-you ingredients that make your skin beautiful so you will be getting compliments on your skin, and not your makeup! 

Now for the exciting news! As of yesterday, IT Cosmetics is now sold at Sephora! Having secured the coveted space on Sephora’s shelves, you will be able to shop these products online and at your local store! Below, I am reviewing the items from the IT line that are exclusive to Sephora. I will also mention that one of my favorite products, which is sold elsewhere and Sephora, is the CC+ Cream with SPF 50+. I have gone through an entire bottle and absolutely love it. And the best part, it is one of the only foundations I have tried that hasn’t caused a bad reaction on my skin! If you have sensitive and dry skin, although it does work for all skin types, I would definitely recommend this CC+ Cream!

Now on to the Sephora exclusive collection!

Bye Bye Under Eye Eye Cream: I’m not a huge fan of eye cream — honestly, I really haven’t had one that has blown me away. A few years ago, I tried an avocado eye cream and it completely dried out the skin under my eyes and my skin became red and irritated. Since then, I have kept my distance from eye creams! But, I’m looking forward to everything THIS under eye eye cream promises: brightening and reducing the appearance of dark circles and puffiness and perfect for all skin types. This can be applied both morning and evening. 


Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment: I’m always on the lookout for a hydrating lip treatment. And so far, I’ve really been loving THIS formula. The color-infused balm provides hydration and a naturally flush lip color. The promise? The formula reacts with the warmth of your lips to create a beautiful color that lasts all day. I will say that for me, this has been pretty true. I’ve put it on in the morning and it has lasted until at least lunchtime {while drinking coffee and water}. But what I loved most was the moisturized feeling throughout the entire time it was on. This will definitely be a staple as we head into the colder months — and I love that it gives you just the right amount of color!


Bye Bye Lines Serum: I haven’t tried a ton of serums for lines or other anti-aging products, but it’s something I am beginning to work into my beauty routine. THIS serum promises to fill in fine lines within 10 days. It can be applied morning and evening on clean skin and can be worn underneath or in place of a moisturizer. The formula can be applied to your face, neck and décolleté. I haven’t used this serum consistently for 10 days, so for me, it’s hard to tell. I do love that, like so many of IT’s products, this serum can replace the moisturizer. I just hate having a ton of products on my face!

Anti-Aging Armour: As I mentioned above, I haven’t tried a ton of anti-aging products, but I am loving THIS product so far. This anti-aging armour helps with dark spots and uneven skin tone. To use, apply 1 or more drops of the formula to clean skin or over top your moisturizer. The product can be used as your moisturizer, anti-aging serum, primer and sunscreen! I just love that IT products are multi-purpose! Like the Lines Serum, this anti-aging armour can be applied to your face, neck and décolleté. 

Bye Bye Makeup Melting Balm: Ok, now this stuff is incredible. When IT came up with the name “melting balm” they were spot on. And it’s a 3-in-1: cleanser, makeup remover and anti-aging serum. The first time I saw a demonstration of the “melting” I was absolutely amazed! You apply the formula to dry skin and wipe it off with a face cloth — and that’s it! You can use warm water and pat dry if you would like, but a face cloth is all you really need! It literally melts the makeup off your face, leaving your face feeling soft and clean. I love the concept of including a makeup remover with a cleanser — it would have especially come in handy for me a few weeks ago when I ran out of makeup remover wipes! 


Bye Bye Pores Primer: Oh, primer. I have had a love/hate relationship with so many primers over the years. With such dry and sensitive skin, I’ve tried my fair share of products. You may remember me talking about a coconut water based primer from THIS post that I discovered a few months ago. I used it for most of the winter and spring, but stopped when the summer heat started. THIS primer from IT is oil free and a super light formula, two of the key things I look for when purchasing primer. Unlike the coconut water based formula I was using, Bye Bye Pores Primer is more of a matte finish, which I think is ideal for creating a perfectly smooth canvas for applying your foundation. This primer can be applied either over your moisturizer or on clean skin, underneath your makeup. 


Bye Bye Under Eye Illumination: Now, to my second favorite IT product! As I mentioned above, I have been using THIS CC+ cream and can’t get enough of it! But THIS Under Eye Illumination is a close second. This full-coverage, anti-aging and waterproof concealer is amazing. My go-to concealer has been a MAC formula and most recently a NARS formula, but honestly, this IT Cosmetics formula takes the cake! I can’t get over how much brighter by under eyes look after using this product — which also can be used as a concealer for other blemishes — and how long it lasts! To apply this concealer, tap with your fingertips onto the under eye and blend. 


CC+ Skin Perfecting Brush: Last, but not least, a brush that will help to apply your makeup for a flawless finish. I will say, I have a few of IT brushes {I love THIS concealer/foundation brush} and I have been super impressed with the quality. THIS skin perfecting brush is infused with anti-aging collagen that will improve the look of your skin and give you that promised flawless finish. To apply, buff the makeup onto your skin using circular motions for a smooth finish. 

Here are a few snaps of my results with these products. There is a before picture with no makeup {and no editing!} and an after pictures with makeup {and no editing!} I’ve link the products I used to achieve this look below:

Primer HERE
Foundation HERE – applied with THIS brush
Bye Bye Under Eye HERE – applied with THIS brush {smaller end}
Powder HERE — applied with THIS brush {larger end}
Lipstick HERE {#31}, Lipgloss HERE {#205}
Floral Blouse HERE
Whew! Sorry for the long post, but I wanted to share as much information as I could about each of these products. I have truly been loving my experience with IT Cosmetics thus far and I would be happy to answer any questions you may have about the products. To see IT’s exclusive line of products for Sephora, click HERE

Thanks so much for stopping by and have a great start to the week!


18 thoughts on “IT Cosmetics at Sephora!

  1. The Bye Bye Makeup and Aging Under armor are hands down my favorite products right now. I love this set and have been happily playing in it as well. So excited that they will be at Sephora! You must try the mascara, it's amazing!!!

    Whitney & Blaire
    Peaches In A Pod

  2. Super exciting new product line!! Yay for Sephora. So much easier when you can pop in store and see the products first hand. GREAT REVIEW and you always looks so beautiful!! Happy Monday!

  3. I just got that concealer and LOVE it. It works so well. I am so excited that Sephora is now carrying their products. You look great, love that lip color on you.

  4. I'm new to this brand and I have really enjoyed what I've tried so far. I love the CC cream…I have oily skin, as you know. But it works great when set with the correct powders. I'm really interested in trying out the primer, I've heard wonderful things from YouTubers who also received this package.
    You look gorgeous, Rachel!
    xo, Lily
    Beauty With Lily

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